The YWCA transforms lives with leadership programs for girls, and prevention classes and comprehensive services to address domestic and dating abuse, sexual assault, child sexual abuse and stalking against all people.

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What We Did

Focus Groups + Marketing Plan + Digital Strategy + Messaging/Tagline + Print Collateral

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How We Did It 

Working closely with the YWCA, RM+D led focus groups to identify relevant messaging and effective communications to reach isolated populations at risk for sexual assault and domestic violence, including LGBTQ; homeless youth; individuals with intellectual and developmental disabilities; and immigrants, refugees and migrant workers. With our learnings, RM+D developed visually-powerful, victim-centered social media campaigns and print collateral that were both educational and empowering.

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