Bold Furniture, Inc.

PARTNERING ON A NEW VENTURE
Starting from scratch, the start-up office furniture manufacturer needed help with all aspects of business to establish its brand within the entrepreneurial, small business market. Looking for more than an agency, the new company needed a business partner that shared the thinking reflected in its name—Bold.

COVERING LOTS OF GROUND AND GETTING OFF THE GROUND QUICKLY
RM+D used all of its own business and marketing insights to partner with Bold. To get off the ground quickly within a highly competitive market meant looking at old tactics in new ways. We touched virtually every aspect of their business from the overall look and feel of the company, products and details as specific as to how to communicate a pricing structure.

We developed product designs, an identity package and a marketing strategy that hinged on e-commerce and dovetailed with public relations and traditional print. In the end, we sold our ideas to Bold for their implementation. They made it work. Bold was up and running and securing in less than six months.